DPS for Creative Campaign Services for the Public Sector

Description

The Office of Government Procurement is establishing a Dynamic Purchasing System for the provision of Creative Campaign Services to Public Sector Bodies. These Services include: a) Strategic, evidence-based, creative concepts and recommendations to support client campaign objectives; b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels; c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms; d) Post campaign analysis and performance reporting. The DPS is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term. Lot 1: The Office of Government Procurement is establishing a Dynamic Purchasing System (DPS) for the provision of Creative Campaign Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise: a) Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives; b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies; c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms; d) Post campaign analysis and performance reporting; e) Associated activities as described in Appendix 1 of the attached RFATP document. The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.