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Awarded

Audience Analysis

Published

Supplier(s)

Hallett Arendt

Value

27,683.04 GBP

Description

Re-subscription to Octagon software to enable analysis of RAJAR radio audience data. Octagon allows us to analyse listener behaviour such as average weekly listening hours, average weekly reach to stations and share of listening to particular stations. This data is used to inform our understanding of the radio sector, to ensure that we stay at the forefront of developments in the sector we regulate and analysis is published in radio sector reports such as the Media Nations Report.

Timeline

Award date

11 months ago

Publish date

10 months ago

Buyer information

Office of Communications (Ofcom)

Contact:
Deanne Matty
Email:
deanne.matty@ofcom.org.uk

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Notice topic

Market research services

Related topics

Social research servicesFeasibility studyPerformance review servicesMarket-testing servicesSurvey servicesMarket and economic research; polling and statistics

Source

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