Awarded contract
Published
Digital Analytics Solutions
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Value
150,000 GBP
Current supplier
Merkle, a trading division of Dentsu UK Limited
Description
The Supplier will provide a hosted web analytics platform for Google Analytics 360 (GA360) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.
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