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Awarded

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

Published

Supplier(s)

Tesco, Morrisons, M&S, Sainsbury, Waitrose

Value

950,000 GBP

Description

Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Timeline

Publish date

2 months ago

Award date

a month ago

Buyer information

Department for Environment, Food and Rural Affairs (DEFRA)

Contact:
Procurement Team
Email:
procurement@ahdb.org.uk

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Notice topic

Direct marketing services

Related topics

Marketing services

Source

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