Awarded contract
Published
Gaelic Audience Research Project 2019
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Value
285,000 GBP
Current supplier
TRP Research Ltd
Description
The establishment and maintenance of a Gaelic Audience Panel specifically aimed at viewers of BBC ALBA - on all platforms: linear television and non- linear (iPlayer, online and social) - and listeners of Radio nan Gaidheal. The aim is to have a minimum of 300 active members on the panel who complete a weekly diary recording their consumption and qualitative assessment of content consumed during the specified periods. Reporting of results will be made to the Gaelic Media Service (MG ALBA) monthly.
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