Framework agreement for the procurement of services for market analysis and customer dialogue

Description

AtB is Trøndelag's mobility company and it offers a future-orientated and sustainable mobility offer for the entire county. Our most important assignment is to facilitate flexible, seamless journeys adapted to different needs and journey patterns. This means ensuring good operation and adaptations to the established mobility offer in Trøndelag, with buses, express boats, ferries, and taxis, in addition to including new relevant mobility solutions that get people from A to B. The company is a private limited company that is 100% owned by Trøndelag County. For more information see www.atb.no Lot 1: This contest is for a framework agreement for the procurement of services for market analysis and customer dialogue. A contract will be signed with one tenderer. The services that are included in the framework agreement include, amongst other things, customer satisfaction surveys (KTI), various ad-hoc surveys, focus groups, and automatic registration and collection of data. See annex 1 Assignment Description for further information. The contract will be signed for a period of 3 years, with a unilateral option for the contracting authority to extend the contract for a further 1+1+1 year. In order to develop an attractive mobility offer, it is important to know the market and understand the journey needs of the inhabitants in Trøndelag. AtB therefore carries out many surveys and has a close dialogue with the market. This includes, amongst other things, customer satisfaction surveys, journey habit surveys in the population, and focus groups. Several different methods are currently used to reach both customers and inhabitants in Trøndelag. Customer satisfaction is measured for buses, trams, ferries, express boats, and flexible transport in all of Trøndelag. The result of the measurements will be used as a gauge parameter and tool for the development of the offer, as an incitement for operators, as well as for reports to the board, owner, and other interested parties. In addition several annual ad-hoc surveys are carried out to map different target groups' journey needs and satisfaction, for example, in an area, in a customer group, or for a specific route. AtB needs both qualitative and quantitative data. In addition to questionnaires, we would like to include the possibility of automatic collection of information on journey habits and customer behaviour, for example, through the use of technology as network markers.