Food & Drink Waste - PR Support Services

Description

We require the provision of consumer and specialist public relations support to develop an over-arching plan for public relations activities and deliver a series of creative, persuasive, dynamic and high-impact food and drink waste campaigns, including content creation as necessary. Support may be required in any of the following areas over the term of the Contract: *) Public relations opportunities *) Digital content creation *) Social media management The Contractor will be expected to work closely with Zero Waste Scotland to develop and deliver creative, evolving media initiatives and engaging content that will help capture the imagination of national, regional and local media outlets, and inspire the target audiences to act. These campaigns may include a range of topical (e.g. audience or message specific) and thematic (e.g. seasonal events) opportunities. The Contractor will work with Zero Waste Scotland’s internal digital team to help develop a wide range of engaging, results-driven content for sharing via our social media channels and websites. The content will be used to support proposed PR activities, but will also be suitable for a suite of broader evergreen content that is not tied into any specific campaign, and which has longevity for use in subsequent years and across multiple future campaigns. The Contractor will provide ongoing, day-to-day management of the Love Food Hate Waste Facebook channel. They will be responsible for creating content, developing a content planner and distributing key messaging across wider Zero Waste Scotland web and social media channels. Work will be allocated through the Framework by Direct Award to the Contractor. Full details will be provided to the short listed candidates in the tender document issued for stage 2 of this restricted procedure.