Provision of Media Buying

Description

To support communications campaigns, DVLA requires a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. The current call off contract for media buying expires in May 2022. Since 2017, we have secured Cabinet Office spend controls approval to run paid for advertising campaigns to support our ongoing no cost communications for compliance with vehicle tax and recently, new campaigns to support COVID recovery. There is a three-year budget plan in place for publicity until end of the financial year 2023-24 in line with DVLA's three-year strategy. 13/08/2025 - Contract award notice has been updated to reflect a 6 months extension to the contract duration. Extension given due to delays in the replacement CCS Framework.