MCard Integrated Campaign 2025

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Buyer

West Yorkshire Combined Authority

Value

599,860 GBP

Current supplier

The Ark Marketing & Media Ltd

Description

The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.

Personalised AI Summary

Product / service

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Contract structure

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Organisation mentioned

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Supplier requirements

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Managing Director

Chief Officer

Redacted

redacted@redacted.co.uk

+44 01234 567 890

Director of Strategy Communications & Intelligence

Top Level Director

Redacted

redacted@redacted.co.uk

+44 01234 567 890

Director of Policing, Environment & Place

Top Level Director

Perth & Kinross Council

90,000 GBP

Published 5 days ago

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