Research Partners Framework

Description

Trusted research partners to work collaboratively with us to deliver research and insights which help optimise our customer experience and marketing efforts. While we don't have a set research programme defined at this stage, our first thoughts are that it will be a mix of quantitative and qualitative research methodologies. But what's important is the research delivers insight and helps solve the specific problem identified, regardless of the approach needed to achieve this. Going forward examples of the type of qualitative and quantitative research FSCS may conduct include: - creative testing and tracking, - brand tracking, development and positioning, - communications and creative concept testing/development, - customer satisfaction, - employee engagement, - journey management, - market sizing/segmentation, - proposition development, - usage and Attitude Studies, - web/online platform development/usability; user testing.