Evaluation survey of an information and communication programme to promote European cheeses in Japan, South Korea and P.R.China, 2024-2026

Description

The purpose of this contract is to design and carry out conception and implementation of an evaluation survey of an information and communication program in favor of European cheeses in Asia from 2024 to 2026, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which ended in December 2022. the objectives of this programm will be: Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action. Objective 2: Support European cheese exports and increase market shares in target countries. And in particular support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses Lot 1: The bid must be written in French or English and contain a technical and financial memorandum made up of the following elements: o The bidder's technical file, comprising: • An evaluation survey framework of the information and communication programme detailed by action and target evaluated over the 3 years of the program; • Time frame for the programme: the bidder will propose a time frame over 3 years based on the actions to be evaluated; o For each evaluation of action, the bidder shall propose: • the framework planned for each evaluation module (action and target evaluated, method of collection of data, etc.) • a precise scheduling for each evaluation of action; o The bidder’s budget proposal including: • a precise budget for the 3 years of the programme per evaluation of action • a summary budget