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Awarded

Digital Communications Strategy consultancy services

Published

Supplier(s)

Weber Shandwick Scotland

Value

20,000 GBP

Description

Consultancy services to carry out a review for Crown Estate Scotland of our digital communications requirements to develop a strategy to achieve the objectives stated in the ITT. Crown Estate Scotland has the following communication objectives to address: - Increase name recognition for Crown Estate Scotland - Increase awareness of what we do, how we do it, and the benefits delivered to Scotland. - Increased recognition of our people-centered, partnership-based approach Crown Estate Scotland needs the services of a consultant or agency to advise on: - How it can best use digital tools to help achieve these objectives - What kinds of content are most effective for awareness raising - A robust approach to monitoring and evaluation which, where possible, tracks the outcomes of digital activity in addition to the initial reach / engagement of activity - How any recommendations related to the above could be scaled to fit different levels of resource.

Timeline

Award date

3 years ago

Publish date

3 years ago

Buyer information

Crown Estate Scotland

Contact:
Maurice McTeague
Email:
maurice.mcteague@crownestatescotland.com

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