West Midlands Digital Journey Platform (WMDJP)

Description

Transport for West Midlands (TfWM), part of the West Midlands Combined Authority (WMCA), is seeking to engage with organisations to help shape the future of digital mobility across the region. The project is a key step to support the transformation of mobility through Digital Ticketing & Journey Planning. The West Midlands Digital Journey Platform (WMDJP) aims to deliver a unified, customer-centric solution for journey planning and mobile ticketing that supports WMCA's strategic goals around public transport adoption, bus franchising, and the Local Transport Plan. TfWMs assumed current delivery method is a standalone app retailing mobile ticketing, with journey planning functionality included. The same journey planning functionality would also be available on the TfWM website and be supported by bespoke CRM and back-office functions, to enable effective management of millions of transactions per annum. TfWM's vision is to deliver a platform that: • Provides seamless mobile ticketing and journey planning across multiple transport modes. (For launch this must be ticketing across bus as a minimum) • Integrates real-time data and customer insights • Supports account-based ticketing and CRM functionality • Is scalable, secure, and interoperable with existing infrastructure • Enables future integration with WMCA's strategic CRM and payment systems Product launch is targeted for no later than May 2027. This preliminary market engagement exercise seeks to understand market interest in working with TfWM on this project, gather insights into possible market solutions, help support TfWM develop its requirements, and support the design of a suitable procurement approach. Please note, any information provided as part of this market engagement exercise is for information only and will not be evaluated or form part of any tender process. Participation is voluntary and will not be used to limit competition in any way.