Leeds Road Corridor Development & Delivery of Marketing Strategy

Description

The Council's Department of Place, Economic Development Service is seeking to procure marketing expertise to promote Leeds Road as a visitor destination across the district, regionally and nationally. The marketing activity for Leeds Road Corridor will be aligned with and complement the Council's Place marketing strategy that aims to boost Bradford's profile, attract investment, and foster a unified brand identity for the city highlighting its cultural richness and diversity and with City of Culture 2025 activity. The supplier will be expected to develop and deliver a clear marketing strategy with digital/social media focus and promotional activity for the duration of the contract period.