PURCON 2049 - Creative Services Framework

Description

The University of East Anglia (UEA) is seeking to appoint suppliers to form a Creative Supplier Framework to work with the University. This framework will be managed by ARM in conjunction with Procurement, or associated specialist UEA managers. In addition to it being used across the ARM department, it will also be open for use across the entire university. This tender covers multiple creative skillsets and suppliers may participate in offering services across multiple skillsets, including full-service offerings both skillset specific and multi-specialism: Creative Strategy Storyboarding Artworking Graphic Design Illustration Copywriting Proofreading Videography Photography Animation Social Media Consultancy Podcasts + Broadcasting Full service Lot 1: Creative Strategy Delivers innovative, strategic insights that captivate audiences and drives engagement across various platforms. Experts in interpreting complex briefs into impactful creative strategies, suppliers excel at crafting unique and effective plans that align with brand guidelines and resonate deeply with target audiences. Lot 2: Storyboarding Expert storyboarding services transform concepts into visually compelling narratives, bridging the gap between the idea and the creative output. Their understanding of cinematic techniques ensure ideas are distilled into clear sequences, streamlining the production process for multimedia projects. Lot 3: Artworking Artworking ensures that creative outputs are flawlessly translated into print-ready and digital-ready files. Meticulous attention to detail guarantees that all artwork meets exact specifications for various production methods and platforms. Lot 4: Graphic Design Graphic design services transform concepts into creative solutions, crafting compelling visuals that amplify brand identity, messages and engage target audiences. With mastery of typography, colour theory, and composition, they deliver polished designs that elevate brand recognition and user engagement across all channels. Lot 5: Illustration Skilled illustrators breathe life into ideas through captivating visual storytelling. Their versatile styles range from hand-drawn to digital techniques, adapting to diverse project needs. Lot 6: Copywriting Exhibits unparalleled proficiency in the creation and refinement of written content, showcasing mastery in both the art of compelling storytelling and the precision of grammatical accuracy. With a keen understanding of target audiences and brand tone of voice, they adeptly craft engaging, accessible and inclusive copy that resonates with readers and drives desired actions. Lot 7: Proofreading Meticulous proofreading skills ensure the clarity, coherence, and correctness of written materials, enhancing readability and professionalism. Proficient in a variety of writing styles and formats, they excel in adapting content to suit diverse platforms and purposes, from marketing collateral to web copy and beyond. Lot 8: Videography Demonstrates mastery in visual storytelling. Proficient across various styles, from commercial to editorial and beyond, they adapt their approach to suit the needs and objectives of each project. Additionally, they demonstrate expertise in managing shoots, coordinating logistics, and directing subjects to ensure the seamless execution of commissions. Lot 9: Photography Skilled in capturing powerful images that tell stories and grab attention. They're great at making photos that look good and fit a brand's style. Whether it's products, people, or everyday life, they can handle different types of shoots. They know how to use lighting and set up shots well and can manage image processing needs. The result? High-quality pictures that show off brands in the best way and connect with people across all channels. Lot 10: Animation Animators bring ideas to life through moving images - making characters, objects, and scenes come alive on screen. Whether it's 2D cartoons, 3D computer graphics, or stop-motion, they can work in different styles. Animators know how to tell stories through movement and can create short clips or longer videos that explain ideas and entertain viewers. Lot 11: Social Media Consultancy Social media experts help businesses make the most of available platforms. They know how to create content that people want to see and share - and can plan out what to post and when, to reach the right audience. They are great at responding to not only trends, but also external factors, and know how to use tools to see what's working well and what could be better. Keeping on top of platform changes, they can also teach others how to use these platforms effectively. Lot 12: Podcasts and Broadcasting Podcast and broadcasting experts are good at planning shows, interviewing guests, and telling stories through content. For podcasts, they can help choose topics, write scripts, and get the finished show onto listening platforms. In broadcasting, they know how to run live shows and work with radio or TV equipment. They can also train others in speaking clearly and confidently. Lot 13: Full-Service - Creative content Comprehensive end-to-end solutions across multiple creative disciplines or production stages, seamlessly managing entire projects relating to all creative content that is not specifically listed in the below series of 'full-service' specialisms. Does not relate to performance marketing campaigns. Lot 14: Full-Service - Video production Comprehensive end-to-end solutions, seamlessly managing entire projects relating to video production. Lot 15: Full-Service - Animation production Comprehensive end-to-end solutions, seamlessly managing entire projects relating to animation production. Lot 16: Full Service - Creative campaigns Comprehensive end-to-end solutions, seamlessly managing entire projects relating to creative performance marketing campaigns. Lot 17: Full Service - Social Media campaigns Comprehensive end-to-end solutions, seamlessly managing entire projects relating to social media campaigns. Lot 18: Full Service - Podcast production Comprehensive end-to-end solutions, seamlessly managing entire projects relating to podcast production. Lot 19: Full Service - Broadcast production Comprehensive end-to-end solutions, seamlessly managing entire projects relating to broadcast production.