US_22055 - Media Advertising

Description

The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. Lot 1: Lot 1 – Online advertising (Digital) We are seeking a supplier that can support our recruitment objectives from campaign planning through to delivery. This will be achieved through a detailed knowledge of our target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to subject area specific activities as well as individual courses. We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil. Lot 2: Offline advertising (Out of Home) We will work with an agency to develop and deliver tightly targeted offline/out-of-home awareness and student recruitment campaigns. Activity is usually planned to coincide with key dates in the recruitment calendar. • in advance of recruitment events, • in the run-up to application deadlines • and for UG students, in advance of Clearing. • When budgets allow, we also run awareness boosting activity when students are in the research and consideration periods of their university application journey. The main focus of this activity for prospective students will be to raise awareness of the university, prompt visits to our website and to drive appropriate visitors to the open day booking pages on our website. We require an agency to work with us to maximise the value of our budgets and help us plan our activity to reach our priority audiences as efficiently as possible.