Electronic data management (EDM)

Description

This tender competition is completed and a contract has been awarded. Tourism Ireland is seeking an enterprise identity and data management solution, enabling consistent data collection protocols across owned and operated digital properties, unification of data sets across digital and non-digital entities and seamless export of resulting audience segmentation to the wider AdTech and MarTech ecosystem in support of attribution, visualisation and campaign automation. Please refer to Schedule 1 – Specification for detailed requirements. Tourism Ireland is seeking an enterprise identity and data management solution, enabling consistent data collection protocols across owned and operated digital properties, unification of data sets across digital and non-digital entities and seamless export of resulting audience segmentation to the wider AdTech and MarTech ecosystem in support of attribution, visualisation and campaign automation. Please refer to Schedule 1 – Specification for detailed requirements.