Advertising services
Published
Value
Description
The Rail Delivery Group (RDG) brings together the owners of Britain's passenger and freight operating companies and Network Rail to provide leadership for the rail industry. As part of an agreed, overarching communications strategy, the RDG is developing a nation-wide campaign to showcase GB rail's successful revival and future ambition, and highlight how the railway benefits the country's economy. This campaign, the first significant national activity since the 1980s, will also explain how investment is improving services and how rail users and taxpayers are funding these improvements. The initiative will complement and reflect current and planned improvements in the customer experience through the investment of GBP 38 billion in new capacity, stations, technology and electrification from now to 2019. Target audiences will include commuter, business and leisure users of the railways, as well as non-rail users. The campaign will employ an integrated mix of media including paid for advertising, earned and owned, including train operator and Network Rail channels. The RDG now wishes to engage an agency to support the development, implementation and measurement of this programme. Agencies will be requested to develop detailed creative and targeted, efficient media strategies, and robust measurement criteria including all associated costings. The strategy should be supported by appropriate evidence and case studies to illustrate its merit.
Timeline
Publish date
8 years ago
Buyer information
Rail Delivery Group Limited
- Contact:
- Rob Kirk
- Email:
- richard.flindell@raildeliverygroup.com
Explore contracts and tenders relating to Rail Delivery Group Limited
Go to buyer profileNotice topics
Source
Ted (OJEU)To save this opportunity, sign up to Stotles for free.
Save in appTender tracking
Access a feed of government opportunities tailored to you, in one view. Receive email alerts and integrate with your CRM to stay up-to-date.
Proactive prospecting
Get ahead of competitors by reaching out to key decision-makers within buying organisations directly.
360° account briefings
Create in-depth briefings on buyer organisations based on their historical & upcoming procurement activity.
Collaboration tools
Streamline sales workflows with team collaboration and communication features, and integrate with your favourite sales tools.
Explore similar tenders and contracts
Browse open tenders, recent contract awards and upcoming contract expiries that match similar CPV codes.
- Awarded
Provision of Regional and Local Press Advertising for Denbighshire and Flintshire County Council
Flintshire County CouncilPublished 5 days ago
- Awarded
GB-London: Campaign Creative Design for the War and the Mind Exhibition at IWM London
Imperial War Museum25,650 GBPPublished 5 days ago
- Awarded
Provision of Regional and Local Press Advertising for Denbighshire and Flintshire County Council
Flintshire County CouncilPublished 5 days ago
- Awarded
Bus Shelter Supply, Maintenance, Installation and Advertising
Wokingham Borough Council1,000,000 GBPPublished 5 days ago
- Awarded
Bus Shelter Supply, Maintenance, Installation and Advertising
Wokingham Borough Council1,000,000 GBPPublished 5 days ago
- Awarded
Bus Shelter Supply, Maintenance, Installation and Advertising
Wokingham Borough Council1,000,000 GBPPublished 5 days ago
Explore other contracts published by Rail Delivery Group Limited
Explore more open tenders, recent contract awards and upcoming contract expiries published by Rail Delivery Group Limited.
- Awarded
Rail Delivery Group (RDG) Central Back Office (CBO) HOPS
Rail Delivery Group LimitedPublished 3 years ago
- Awarded
Recalibration of the Rail Industry Performance Regine
Rail Delivery Group Limited215,000 GBPPublished 7 years ago
Explore more suppliers to Rail Delivery Group Limited
Sign upExplore top buyers for public sector contracts
Discover open tenders, contract awards and upcoming contract expiries of thousands of public sector buyers below. Gain insights into their procurement activity, historical purchasing trends and more.
Explore top sources for public sector contracts
Stotles aggregates public sector contract data from every major procurement data source. We ingest this data and surface the most relevant insights for our users. Explore our list of public sector procurement data sources below.