Advertising and marketing services

Description

The University of Plymouth intends to create a Dynamic Purchasing System (DPS) for Advertising and Marketing Services. The DPS will be divided into 2 lots: Lot 1 - Marketing and Student Recruitment Lot 2 - Adhoc advertising for wider University A Dynamic Purchasing System (DPS) is a recognised procurement method within the UK Public Contract Regulations 2015. It is an electronic system which a contracting authority, for example University of Plymouth can use to procure commonly used goods, works or services. There is no specific maximum duration for a DPS to run, however the University of Plymouth are wishing to set up the DPS for 10 years from point of OJEU notice. The Lots are open to any operator to join at any time, upon satisfying the Selection Criteria. More information is available at: https://in-tendhost.co.uk/plymouthuni/aspx/Home Lot 1 – Student Recruitment Advertising This Lot covers Student Recruitment Advertising Services and will be used by the University of Plymouth to appoint a full service marketing agency (or agencies with the ability to support full service requirements) to develop and implement student recruitment campaigns that will make the University stand out in a busy marketplace and attract prospective students. Services will cover, but are not limited to; Campaign Delivery, Media Planning & Buying, Insight and Trend analysis Adhoc advertising requirements for the wider University below 50 000 GBP.