MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS

Description

Ten brands from “hero” categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months. Lot 1: Description of the goods or services required: Ten brands from “hero” categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months. Objectives: -Raising consumer awareness for individual Welsh food and drink brands across Wales and GB to be measured pre and post campaign -Gaining the most campaign impact for budget by effectively targeting target audiences based on their attitudes