CRW2026-01 External Lottery Manager

Description

3.2 The appointed supplier will provide:I. ELM services:Provide a digital lottery platform for managing all aspects of the lottery, including ticket sales prize management, draw management, and reporting.Integration via API or no-code automation tools with our existing CRM system (Access CRM) is highly desirable.Provide comprehensive data and reporting on lottery performance, including ticket sales, demographics, and marketing campaign effectiveness.Effective Account Management.II. Marketing and Acquisition services:Marketing & promotion support in developing and implementing a marketing strategy to promote the lottery to our existing supporters and attract new participants. This may include digital marketing, print materials, and social media campaigns.A detailed digital acquisition budget to assist CRW in its financial modelling.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=160621.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (WA Ref:160621)