Digital Review and Marketing Strategy for Invest Wexford 2025

Description

Wexford County Council now seeks to engage a suitably qualified service provider to: • Review and update the current Invest Wexford brand and website, • Advise on a refreshed digital marketing strategy, and • Develop and manage engaging social media content on a regular basis. This project will be delivered in two phases: (1) a review and refresh of the brand’s digital assets and channels, followed by (2) the development and implementation of a sustainable, results-driven digital communications strategy. The appointed service provider will be responsible for delivering a comprehensive two-phase body of work. Phase 1: Digital Review, Website Evaluation and Content Refresh Objective: To assess the existing Invest Wexford website and digital channels, and to implement updates that enhance usability, visual appeal, messaging clarity, and alignment with current economic development priorities. Key Deliverables: • Brand and Digital Audit • Website Update and Optimisation • Channel Audit • Reporting Phase 2: Digital Communications and Marketing Strategy Development Objective: To develop and support the implementation of a sustainable digital marketing and communications strategy for Invest Wexford, targeting relevant domestic and international audiences. Key Deliverables: • Strategy Development • Content Creation and Scheduling • Content Calendar • Analytics and Reporting • Optional Additions The successful tenderer will be expected to work in close consultation with Wexford County Council’s Economic Development Unit. Regular reporting will be scheduled over the course of the project. The format of reporting meetings (in-person/virtual) to be agreed on award of contract.