TfGM Sponsorship Agency Services Framework

Description

TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network. This procurement covers the provision of a Sponsorship Agency Services Framework, covering a range of services related to sponsorship acquisition, including; - objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market - identification of potential sponsorship assets within TfGM's portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies - the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market - Sales resource to lead and support on negotiations to secure sales - Contract management and potential account management support for sponsorships on an on-going basis This contract will be tendered via TfGM's procurement portal, ProContract, under project reference DN767153. Suppliers can register, free of charge using the following link: https://procontract.due-north.com/Register.