Brand Refresh

Description

We are redeveloping quickly and recently benefited from the European Regional Development Fund via the WCVA Social Business Growth Fund, and this scheme has now been joined by the Arts Council of Wales through their capital programmes. We are investing directly in the visitor experience at the Theatr and want to ensure that any designs for these updated spaces additionally reflect the brand, values and vision for the Company. To futureproof ourselves, and before the building design team set about their work, we want to undertake a refreshing of our brand to ensure that the brand assets reflect the modern Theatr Brycheiniog we are, and the one we will become after all this change. Our logo, palette, graphics, fonts and style needs to be reviewed and given a lick of paint with one eye on our updated vision, renewed values and increased ambitions. We want a brand refresh to be informed by, and inform, the refurbishment programme to update the Theatr’s public spaces. We want these two projects to reflect each other.