Artificial Intelligence Enabled Admissions, Applicant Engagement and Lifecycle Automation Solutions

Description

Abertay University is seeking to better understand how Artificial Intelligence, automation and modern engagement technologies can support the future evolution of its admissions, applicant engagement and student lifecycle activities. Lot 1: Abertay University is seeking to better understand how AI, automation and modern engagement technologies can support the future evolution of its admissions, applicant engagement and student lifecycle activities. The University is interested in understanding how technology and AI may help deliver improvements across the applicant and student journey. Areas of interest may include, but are not limited to: Applicant nurturing and engagement Admissions process automation Reduction in manual administration Application conversion improvement Applicant self-service Personalised communications Workflow automation Student lifecycle engagement Retention and progression support Alumni engagement Data-driven decision making Predictive analytics and AI-enabled insights. A market engagement activity is being undertaken and Abertay welcomes information regarding the Art of the Possible. Please download the attached market engagement document and respond no later than 23rd June 2026 @ 12noon to procurement@abertay.ac.uk