Digital Analytics
Published
Description
The BBC runs one of the world's largest and most popular digital portfolios. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience. It is also the only UK website that is in the world's top 100, testament to the strength of the BBC's brand, its foresight in digital and its strong individual sites and products. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience. Data will be used to generate competitive advantage and will underpin the BBC's success in digital and its traditional channels. The BBC's digital analytics system is the major source of online behavioral data, data which will increasingly power segments and models, recommendation engines, outbound comms and audience insight.
Timeline
Award date
6 years ago
Publish date
6 years ago
Buyer information
The British Broadcasting Corporation (BBC)
- Contact:
- Jonny Palfreeman
- Email:
- jonathan.palfreeman@bbc.co.uk
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