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Awarded contract

Published

BTA926 Chinese Travel Partner OTA

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Buyer

VisitBritain

Value

3,000,000 GBP

Current supplier

Shanghai Ctrip Commerce Co., Ltd.

Description

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

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Chair

Chairman

Redacted

redacted@redacted.co.uk

+44 01234 567 890

Chief Executive

Chief Officer

Redacted

redacted@redacted.co.uk

+44 01234 567 890

Partnership Director

Top Level Director

Redacted

redacted@redacted.co.uk

+44 01234 567 890

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CPV Codes

75125000 - Administrative services related to tourism affairs
75120000 - Administrative services of agencies

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