A tourism strategy to promote Rhayader, attracting visitors and keeping them here longer

Description

We've been welcoming visitors to Rhayader with open arms for years. We're proud of and grateful for the area's natural beauty and our honest, authentic way of life. This is the same life our visitors become part of, there is no us and them. Since visitors first found Rhayader, our community has worked hard to convey what makes a journey to the middle of Mid Wales worth it. Slogans, strap-lines, leaflets, website and signs aplenty, we get the feeling our passion and desire to share the unique Rhayader experience has been shy of the mark. We'd like to now crack this and convey as close as possible, the real reasons why visitors and our community know this is a special place to spend their time and their lives, whether it be an hour or a lifetime. Please help us to articulate the reasons for finding Rhayader and becoming part of the family. We're raring to have our belief in Rhayader brought to life in word, action, delivered by the whole town and taken across the globe by our visitors - our newest family members. Aligning it to Visit Wales strategies.