Market and economic research; polling and statistics

Description

Design and implementation of an evaluation survey of a mix communications campaign in favor of the quality butters of Europe which general objective is to become the spearhead of French butter within the context of EU imported butters both for the B2B and B2C markets by promoting the pleasure, authenticity and pure qualities of French butter through French gastronomy, to the culinary professional and the home chef — 2019-2021. Design and implementation of an evaluation survey of a mix communications campaign in favor of the quality butters of Europe which general objective is to become the spearhead of French butter within the context of EU imported butters both for the B2B and B2C markets by promoting the pleasure, authenticity and pure qualities of French butter through French gastronomy, to the culinary professional and the home chef — 2019-2021. Evaluation of the the activities defined below in respect of the proposed budget. Activity 2 – Public relations; Activity 3 – Website, social media; Activity 4 – Advertising; Activity 5 – Communication tools; Activity 6 – Events; Activity 7 – Point-of-Sale (POS) promotion; Activity 8 – Other activities Program Strategy Objective 1: Increase awareness amongst american chefs and foodies The target groups of the action are listed below. Strategies will be tailored and each will be reached with different activities of the action. This action will push to raise awareness and therefore usage and sales of EU butters by showing it as the butter of choice for culinary needs to pastry chefs, foodies, journalists/bloggers, key influencers and importers/distributors/trade. Objective 2: Increase dairy exports from the EU TO the United States The growth in sales and exports will come through consumer purchasing of EU butter, in-line with our message and current consumer trends such as all natural, grass fed, rBST-free, etc. to which EU products correspond.The current trend of locally produced European-style products attest to this existing demand. The primary and secondary targets will influence the consumer to tend towards EU quality products, in this case EU imported butters. The strategic choices to achieve the objectives are: — address the targets through influencer channels, — communicate to the target groups new information on the European cultural dimension of butter which they may not always be aware of, with little knowledge of the excellent quality of butter from European agriculture, — among the influencers, communicate data on the unique, individual, and thus authentic European butter. The bid must be written in English or in French.