Invitation to Tender - Creative Campaign for Keep Wales Tidy, Caru Cymru, Fly-tipping Litter Campaig

Description

Please read the full briefing document included in the additional documents. As part of the Caru Cymru project, Keep Wales Tidy is developing a national campaign to tackle fly-tipping to launch towards the end of the year. Working alongside all local authorities in Wales, Welsh Government and Fly-Tipping Action Wales to promote the campaign, we will be using research that we have captured independently on waste behaviours in Wales, to target not only social housing tenants (particularly those in areas which have communal bin stores such as flats and high-density housing), but also student tenants around university areas where fly-tipping is a concern. With our campaign messaging, we hope to reach those harder to reach communities and educate on correct waste behaviours and urge them to do the right thing. This campaign forms part of the Caru Cymru programme – an ambitious movement working alongside all local authorities across Wales, designed to improve the quality of our environment through a focus on reducing litter and waste. We are looking for a designer/design agency who can compile and deliver a suite of marketing campaign materials to efficiently reach the target audience for our fly-tipping campaign.