Study on EFSA Attractiveness as a Workplace and Development of EFSA’s Employer Branding Strategy

Description

EFSA aims to identify an experienced partner able to help the agency understand the reason why candidates from certain Member States do not apply to EFSA’s vacancies (lot 1). Help EFSA identify a partner able to support in the development of its Employer Branding Strategy (lot 2). The objective of the research study is to both evaluate the attractiveness of the agency and to understand what motivates or prevents EU professionals to join EFSA. The motivational factors will need to be objectively measured by the contractor. The results of the research study are intended to be used by EFSA in order to strengthen its branding efforts and communication channels in selected EU countries. With the development of a new employer branding strategy and the introduction of new recruitment schemes, EFSA wants to achieve the following objectives: • Increasing EFSA’s visibility as an employer of choice. A strong employer brand will help sustain and foster EFSA’s image as the place to work for future applicants as well as the reference for Food Safety towards the EU Member States. It will also help EFSA to advocate the achievements of its employees in the outside world. EFSA wants to become ‘the hub’ for food safety professionals, ‘the place to be’ where professionals would like to work, on a temporary or a permanent basis. • Improving EFSA’s employee geographical balance. The new employer branding strategy will need to focus on EFSA's branding and dissemination strategies in specific EU Member States: those of strategic importance for the agency, and those from which EFSA currently attracts very few candidates. • Enhancing the outreach of our different recruitment schemes. Besides recruiting Staff Members exclusively working for EFSA, the agency also offers recruitment schemes allowing young professionals and experts to join EFSA on a temporary basis, sometimes in addition to their current employment. We would like to further fine-tune those different schemes and to develop new strategies to help to target the underrepresented nationalities at EFSA.