Single Party Framework for the Provision of Strategic Advertising and Creative Services to PIAB

Description

The successful Agency, in addition to providing creative design, media placement and buying services, will provide Strategic advice and advertising Planning for PIAB’s advertising campaigns focussed on developing its brand and awareness, to increase understanding among customers, stakeholders, and the population in general of the organisation’s services, role, and offerings, and to highlight the benefits of its services to its customers and to society. A key part of this strategy will be the successful transition of PIAB to a new brand and name and support for the role out of the new mediation service and to produce and present a proposed strategy for agreement and approval by senior management. The agency will then have responsibility for implementing that strategy and reporting on progress over the course of the plan. Lot 1: The successful Agency, in addition to providing creative design, media placement and buying services, will provide Strategic advice and advertising Planning for PIAB’s advertising campaigns focussed on developing its brand and awareness, to increase understanding among customers, stakeholders, and the population in general of the organisation’s services, role, and offerings, and to highlight the benefits of its services to its customers and to society. A key part of this strategy will be the successful transition of PIAB to a new brand and name and support for the role out of the new mediation service and to produce and present a proposed strategy for agreement and approval by senior management. The agency will then have responsibility for implementing that strategy and reporting on progress over the course of the plan.