Contract for the Provision of Customer Relationship Management System

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Buyer

Robert Gordon University

Value

288,060 GBP

Current supplier

Tribal Dynamics Ltd

Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. Lot 1: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

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Product / service

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Contract structure

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Organisation mentioned

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Supplier requirements

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Principal & Vice Chancellor

Chief Officer

Redacted

redacted@redacted.co.uk

+44 01234 567 890

Vice Principal - Partnerships

Deputy/Assistant Chief Officer

Redacted

redacted@redacted.co.uk

+44 01234 567 890

Deputy Vice Chancellor - Resources

Deputy/Assistant Chief Officer

East Riding of Yorkshire Council

40,876.15 GBP

Published 2 days ago

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