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SSA_Arts Audience Segmentation

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Description

The objective of this research is to understand the attitudes and behaviors of the British Council’s primary arts and culture audiences with a focus on the key markets: South Africa, Ethiopia, Kenya, Senegal and Nigeria. <br /><br />This research uses mixed methodology and cross-referencing online survey data with in-depth participant interviewing (what motivations). The insights that come from this research should be applied to the development of recommendations for audience engagement with the sector.<br />

Timeline

Publish date

2 months ago

Buyer information

British Council

Contact:
Anne Njuguna and Joshua Nzuki

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