Neath Port Talbot Destination Marketing & Pride of Place Campaign

Description

See description of procurement Lot 1: An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign: The Campaign:- The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit. The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023. There are two distinct elements to the campaign which are summarised below. Destination marketing campaign:- This element of the campaign will utilise the ‘Dramatic Heart of Wales’ destination brand to target overnight ‘short stay’ visitors to the area in order to encourage the growth of the visitor economy. ‘Pride of Place’ marketing campaign :- This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region.. NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.