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Closed

Media Buying Services

Published

Value

300,000 GBP

Description

Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period. CSL has a relatively modest marketing budget and as such has historically focused on digital display, programmatic and paid social adverts for its campaigns. As a brand we do not for example bid on our own key words in Google ads etc in part due to budgets but also given the strong prominence of the website in SEO and the large volume of direct web traffic we have. The campaigns that have ran previously have been a mix of tactical (eg winter sale) and brand led (turn of year campaign), but generally more biased towards the brand and product awareness side.

Timeline

Publish date

5 months ago

Close date

4 months ago

Buyer information

Caledonian Sleeper Limited

Email:
procurement@caledoniansleeper.scot

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Notice topics

Advertising and marketing servicesMarketing services

Related topics

Auction servicesCustomer servicesPromotional servicesDirect marketing servicesMarketing servicesAdvertising services

Source

Public Contracts Scotland
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