DAC 8/21 - DfE Tourism NI - Visa Spending Data

Description

Tourism NI have procured crucial Spending Data from Visa that provides real world facts about how much tourists spend in NI, and where and how they spend it, to meet the priorities set for the organisation and contribute to the delivery of a data analytics hub. Lot 1: Tourism NI have procured crucial Spending Data from Visa that provides real world facts about how much tourists spend in NI, and where and how they spend it, to meet the priorities set for the organisation and contribute to the delivery of a data analytics hub. The outcomes from analysis include; forecasting, evidence based decisions, data-driven marketing, personalised visitor info, regional dispersal and how increased spend can be leveraged by our staff, industry and stakeholders in order to meet our priorities and grow the tourism economy. Spending Data is the strongest indicator of the tourism economy’s value, as visitor numbers/footfall can be high but only actual spending tells us if our investments and marketing campaigns are worthwhile.