Crisis Communication Solution and Media Training Services

Description

The Directorate General Communications (DG/C) is responsible for developing and implementing the internal and external communication strategy of the ECB, including banking supervision, and coordinates communication activities across the euro area and beyond with a view of enhancing the ECB’s reputation and the trust in the institution. It is vital that ECB as well as key Single Supervisory Mechanism personnel, who are in regular contact with media, gain a good understanding of how they are perceived by both the media and other core audiences (e.g. citizens, financial analysts), and learn how to effectively communicate in a crisis situation. To facilitate this, DG/C looked for suppliers to develop and provide crisis communication solution and media training services. The provision of these services were divided into two different lots. Tenderers had the possibility to bid for lot 1 or 2, or for both lots. Lot 1: Provision of Crisis Communication Solution in English The crisis communication solution consists of: (i) the review and upgrade of the existing crisis communication manual (CCM); (ii) the development and execution of an annual training plan detailing the envisaged crisis communication exercises; and (iii) ad-hoc consultancy services. The services shall be delivered in English. All details were included in the tendering documentation. Lot 2: Provision of Media Training Services in English (Optionally, upon Request also in German, French, Dutch, Italian or Spanish) The requested services for this lot consist of the development and provision of media training for different target groups as described further below. The tenderer must develop and provide media training to the members of the ECB Executive Board/Supervisory Board, senior managers and staff in a non-senior managerial position. The training sessions must be based on the general media training concept and tailored to the requirements of these three target groups. The media training must be provided in English language and optionally upon request, in one of the following languages: German, French, Dutch, Italian or Spanish.