Marketing and Advertising Services

Description

To provide proactive strategic and tactical media buying services to complement the University's core marketing activities. The appointed contractor will support the University's strategic objectives - including building brand awareness, enhancing engagement and, importantly, increasing student recruitment numbers. This will require the development of integrated multi-channel campaign plans, targeting various stakeholder audiences. Raise the University's profile and position and to support the growth of the University and its subsidiaries. Lot 1: To provide proactive strategic and tactical media buying services to complement the University's core marketing activities. The appointed contractor will support the University's strategic objectives - including building brand awareness, enhancing engagement and, importantly, increasing student recruitment numbers. This will require the development of integrated multi-channel campaign plans, targeting various stakeholder audiences. Raise the University's profile and position and to support the growth of the University and its subsidiaries.