Digital Marketing

Description

Career Choices Dewis Gyrfa Ltd (CCDG) is a wholly owned subsidiary of the Welsh Government trading as Gyrfa Cymru Careers Wales, we are contracted to provide the all age, independent and impartial careers information, advice and guidance service for Wales. We support the Welsh Government’s strategic objectives as identified in the Programme for Government and related Welsh Government policies, such as the Working Wales and the Youth Engagement and Progression Framework (YEPF). We help people understand the changing jobs market and to acquire new skills to take full advantage of the opportunities open to them. We provide access to high quality information and online resources to enable people to make informed and confident decisions. Our work helps to develop the nation’s skills base and to support the effectiveness of expenditure on education and training, thereby contributing to the economic and social well-being of Wales. Our vision is for a Wales where individuals are inspired to take control of their careers and our mission is to ensure customers achieve their potential. Our services are delivered via Wales-wide career centres, school and college-based careers advisers, digital services, website, webchat and phone line. We also work in shared facilities such as libraries, job centre plus and in prisons. In May 2019 we began delivering the Welsh Government’s Prosperity for All: Employability Plan. This is a five year contract that sees Careers Wales deliver the Working Wales programme, which is the gateway for tailored employability support in Wales for those 16 years +. There is a comprehensive marketing and communications strategy in place, which covers both our main core work to support young people and employer relations as well for our Working Wales customers. Digital marketing is one of the elements of the marketing mix that we use to reach, engage and inform our customers about our services as well as encourage take-up of services.