Procurement of an ROI analysis for a dried cod campaign in Portugal

Description

The Norwegian Seafood Council needs a yield analysis of the dried cod campaign in Portugal in autumn 2022. Only Kantar Worldpanel can deliver this in Portugal, as it is this company that has the required consumer panel data for the analysis. Lot 1: The Norwegian Seafood Council works systematically with market insight, market development, market preparedness, and reputation building in selected markets worldwide. The Norwegian Seafood Council also works actively in Portugal, where we have a marketing campaign on dried cod in late autumn 2022. After the campaign we would like to measure whether it has contributed to increasing the sale of dried cod in the period. This type of analysis can only be undertaken by companies like GfK or Kantar Worldpanel, which see to major household and media panels where the participants register shop purchases. In Portugal it is only Kantar Worldpanel that can run these analyses at a satisfactory level.