Blackpool Illuminations Switch-On Event

Description

Appointment of an experienced and innovative organisation to partner with and help deliver the iconic Blackpool Switch-On event. The delivery partner will play a central role in shaping and executing a dynamic, high-impact event that reflects the vibrancy and cultural significance of the Blackpool Illuminations. Proposals address and integrate the following three key objectives: Event Entertainment and Line-Up - Curate and manage a compelling programme of entertainment that appeals to a diverse audience, including securing world class headline talent and the Switch-On Celebrity. Production - Deliver a high-quality, safe, and seamless production to a provided specification that meets the expectations of a large-scale live and broadcast audience. Marketing and Campaign - Design and implement an engaging marketing campaign that maximises regional and national visibility, drives attendance, and reinforces Blackpool's position as a premier UK event destination. A detailed specification is available. ## Contract award Title: Blackpool Illuminations Switch-On Event