Public relations services

Description

Bidders must gain a clear understanding of City Build Glasgow's key initiatives, services and areas for development. Throughout this contract we are looking to strengthen the perception of CBG in the wider marketplace and focus on our core strengths. We are looking for innovation from a specialised agency who will best advise CBG on moving forward from a variety of good and unfavourable publicity with coverage on both a local, regional and national level. CBG will work closely with the successful bidder throughout the contract duration. It is expected that the successful bidder will play a role in identifying and implementing new strategies to market the CBG brand within a commercial focused Arm's Length External Organisation of Glasgow City Council. Within this contract we are looking for a fully managed Marketing Support organisation with distinct knowledge in the following areas: — Public Relations and Publications; — Digital Marketing and Technical Support; — Reputational Risk and Crisis Management.