Promotional services

Description

The Arctic Race of Norway is an annual international stage race on road bikes, which is held in Nordland, Troms and Finnmark counties. The race has been held 6 times before and it is already the largest of its kind in the Nordic countries. In 2018 the race had an estimated TV value of 270 000 000 NOK through 1 380 hours with TV pictures broadcast in 190 counties. The event works across geographical, political and social dividing lines and represents values and visions that Nordland, Troms and Finnmark counties (the counties) would like to identify with. The procurement concerns the purchase of profiling rights from ARN. The aim of the purchase is to secure profiling of the counties in Norway and abroad and in a way where the county municipalities are identified with the Arctic Race of Norway event. The Arctic Race of Norway is an annual international stage race on road bikes, which is held in Nordland, Troms and Finnmark counties. The race has been held 6 times before and it is already the largest of its kind in the Nordic countries. In 2018 the race had an estimated TV value of 270 000 000 NOK through 1 380 hours with TV pictures broadcast in 190 counties. The event works across geographical, political and social dividing lines and represents values and visions that Nordland, Troms and Finnmark counties (the counties) would like to identify with. The rights to the Arctic Race of Norway are owned by the company Arctic Race of Norway AS (ARN). The procurement concerns the purchase of profiling rights from ARN. The aim of the purchase is to secure profiling of the counties in Norway and abroad, in a way where the counties are identified with the Arctic Race of Norway event: — profiling — individual and combined profiling of the counties. Nordland, Troms and Finnmark counties procure profiling of each county as well as joint profiling of the 3 counties in North Norway. — showing: The rights cover separate areas at the start, on the course and at the finish line, as well as the counties’ graphical characteristics must be presented in different ways. The counties is also given a right to procure advertisement space on the Arctic Race of Norway's official website, in addition to the counties having the right to use TV clips for their own marketing purposes. — influencing possibilities: The counties are given the right to actively participate in the planning and implementation of the cycle race and thereby maximise the usefulness of the rights that the counties have been granted. In order to ensure the broadest possible exposure of the counties, the race shall be held in different regions. — other rights: The rights include the use of ARN's media platform, the right to participate in forums and seminars, the right to participate in facilitating and activities for the press and media, as well as the right to participate in ARN's other programmes. The contract will be valid from the date it is signed until 31.12.2021. It then runs for a further one year until 31.12.2022 unless one of the parties terminates the contract or requests renegotiation by 1.6.2021.