Awarded contract

Published

Media Buying Call off 2026

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Value

300,000,000 GBP

Current supplier

WPP 650

Description

The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives. ## Contract award Title: Media Buying Call Off 2026

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