Direct Marketing Support to the Christie Charity

Description

The Christie NHS Foundation trust is looking to appoint a provider to provide a programme of direct marketing to charity supporters of The Christie NHS Foundation Trust. Lot 1: The basic direct marketing programme will consist of the development of the warm appeals programme but additional direct marketing services may be required throughout the duration of the contract as part of our ongoing fundraising strategy. Current activity includes warm mail appeals, door drop and cold recruitment, annual upgrades and conversions. The regular giving programme has increased over the past eight years and is currently responsible for approximately 50% of direct marketing income.