Framework agreement for media placement

Description

The purpose of the procurement is that Enova will enter into a framework agreement with one media agency to cover Enova’ need within strategic and tactical media planning and media purchase. Lot 1: The surrounding world and the media world are undergoing great change and development. Trends such as digitisation, automation and personalisation provide changing conditions and new opportunities for efficient and accurate communication. Enova is increasing digitisation of its communication, and marketing and marketing work are becoming more data-driven. The manner in which we work is influenced to a large degree as inbound and outbound marketing and digital data-driven systems. Enova wants to be well equipped now and in the future, and seeks a flexible and solution-oriented interaction partner with the will and ability to solve future communication challenges. The service provider will contribute to increase knowledge and optimisation concerning digital and data-driven communication There is a need for both strategic competence for development of the best marketing and media-strategic solutions, as well as for smart, practical and system-oriented planning and implementation of the media strategy with correct use of innovation and insight. Holistic thinking, proactivity and optimisation of selected strategies over time will be crucial. Furthermore, smart and efficient purchases are of value, as well as analysis and reporting to adjust and optimise campaigns, and to have an overview of the totality of media purchases throughout the entire year. The scope of medical purchases is estimated to be approximately NOK 6 million - NOK 8 million including VAT per year. This is only an estimate and it is not to be seen as the expected media procurements each year in the contract period.