Awarded contract

Published 4 years ago

Search Engine Optimization

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Buyer

First Trenitalia West Coast Rail Ltd (t/a Avanti West Coast)

Value

713,382

Description

All participating Tenderer's will need to demonstrate a broad range of expertise in the Organic Search space, with the aim to increase Avanti West Coast's SERP (Search Engine Results Paid) visibility and revenue driven through Search Engine Optimization (SEO). Lot 1: A key objective for Avanti West Coast is to increase the volume of people booking directly over other online train ticket retailers; given Organic Search currently accounts for a large portion of web and app traffic and revenue - Avanti West Coast require a full-service SEO agency to continue to improve performance in this space.

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Product / service

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Contract structure

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Organisation mentioned

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Supplier requirements

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CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79341000 - Advertising services

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