(NU1589-54) Technical SEO Support

Description

We are seeking to appoint a supplier to work on the second phase of our technical SEO project. In this last year, we've audited the technical SEO performance of NCL.ac.uk, ran thorough and automated competitor analyses, and built a three-year SEO strategy that prioritises narrowing the way in which Google crawls the estate in order to maximise crawl budget, and fix critical technical SEO issues. This work was spearheaded by an external technical SEO agency. This tender is for the second phase of this SEO project, to deliver the elements detailed below. The supplier must have demonstrable, specialist experience in technical SEO, specifically within the context of large sites (200,000+ URLs) and within the Higher Education sector. They will also need to have the ability to integrate into our existing content and web teams, whilst being sensitive to the challenges of effecting change in such a large, complex organisation as Newcastle University.