Upgrade of Visit Wexford marketing assets - website upgrade, social media review and new multilingual branded marketing stand

Description

Visit Wexford Tourism CLG is seeking to engage a suitably qualified and experienced individual/company to review and enhance Visit Wexford's digital ecosystem and visitor-facing digital presence. The required services include: 1. A review of Visit Wexford's digital ecosystem, including social media platforms, communications tools, media platforms, website tools, data tracking and analytics. This will include establishing a cost-effective dashboard, baseline KPIs, and updated branding guidelines aligned with the Wexford Destination and Experience Development Plan. The current logo will not change. 2. An upgrade of the Visit Wexford website, including a refreshed mobile-first design, improved navigation, enhanced visitor content, itinerary planning, interactive maps, AI-based visitor supports, sustainable tourism messaging, lead-generation functionality for local tourism and hospitality businesses, hosting and domain management, and future-proofed technology. 3. A multilingual branded marketing stand with interchangeable panels for key markets, including Great Britain, France, Spain and Germany.